East End Street Improvement Project/Redevelopment Plan

East End Street & Infrastructure Project 2026

Overview
The East End Street & Infrastructure Project is now underway and includes improvements to Morse Street, Wall Street, and Broadway Street. The project will replace aging underground utilities, reconstruct streets, improve sidewalks and pedestrian areas, and add streetscape enhancements throughout the district.

As one of Ellsworth’s key commercial and tourism corridors, these improvements will enhance safety and reliability, support local businesses, and strengthen the long-term vitality of the East End area.

Scope of Work
The East End Street & Infrastructure Project will improve critical infrastructure while enhancing the appearance, safety, and long-term functionality of the district. Planned improvements include:
• Replace aging water, sanitary sewer, and stormwater infrastructure
• Reconstruct streets and improve roadway conditions
• Upgrade sidewalks and pedestrian areas for improved accessibility and safety
• Replace aging service lines and underground utilities
• Install decorative streetscape features including lighting, benches, planters, and other public amenities
• Support continued investment and redevelopment within the East End district
• Improve the experience for residents, businesses, and visitors traveling through the corridor

Funding
A significant portion of the project is funded through a $1.57 million Agricultural Roads Improvement Program (ARIP) grant from the State of Wisconsin, which supports transportation infrastructure that serves agricultural industries and rural communities.

Additional funding sources include approximately $400,000 in Tax Increment District (TID) funds that are nearing their statutory closure, along with special assessments and other supporting funds. Using TID funds in this way allows the Village to reinvest revenue generated within the district into critical infrastructure improvements before the district closes.

By combining these funding sources, the Village is able to complete a much-needed infrastructure project while maximizing outside funding and existing resources.

Connection to Redevelopment
In conjunction with the street and infrastructure project, the Village is advancing the East End Redevelopment District Plan, a community-driven roadmap for revitalizing the area through improved aesthetics, redevelopment opportunities, and support for both existing and future businesses.

The redevelopment plan was led by the Community Development Authority (CDA) in partnership with MSA Professional Services and reflects years of community planning and public input. The plan also connects to other Village initiatives, including the Complete Outdoor Recreation Plan, Strategic Plan, and Comprehensive Plan.

Together, these efforts aim to strengthen the East End as a vibrant destination district that serves both residents and visitors.

Statewide Recognition

In 2026, the East End Revitalization Initiative was recognized as the Wisconsin Top Rural Development Initiative by Wisconsin Rural Partners. The award highlights innovative projects that strengthen rural communities through collaboration, strategic investment, and long-term economic impact.

Project Documents:

Project Updates:

May 18, 2026

Weekly Updates: