Deadlines
- The license period is July 1 through June 30 of each year.
Business Liquor & Tobacco License Info
Important Information from the WI Department of Revenue
Pursuant to 2023 Wisconsin Act 73, the following forms are available on DOR's website at: DOR Retail Alcohol Beverage License Applications and Miscellaneous Forms (wi.gov)
- AB-100, Alcohol Beverage Individual Questionnaire (Formerly AT-103/103a, Supplemental/Auxiliary Questionnaire)
- AB-101, Alcohol Beverage Appointment of Agent (Formerly AT-104 Schedule for Appointment of Agent and AT-200 Appointment of Successor Agent)
- AB-200, Alcohol Beverage Retail License Application (Formerly AT-106 Original Alcohol Beverage License Application and AT-115 Renewal Alcohol Beverage License Application)
Municipalities and retailers must use these new forms for license applications and renewals. Note: Forms AT-103, AT-103a, AT-104, AT-106, AT-115, and AT-200 are discontinued.
To move necessary forms quickly and accommodate changes in the law, a renewal alcohol beverage license form is not available. All existing licensees should use AB-200, Alcohol Beverage Retail License Application to reapply for their licenses.
Questions:
DOR web page: DOR Alcohol Beverage (wi.gov)
Phone: (608) 264-4573
Email: DORAlcohol@wisoconsin.gov
Email: DORAlcohol@wisoconsin.gov
Required Forms
- Please read the instructions on each application/form carefully.
- Operator/Bartender licenses need to be renewed every two years. The Village of Ellsworth renews on odd years (I.E. 2025,2027,2029, etc.)
- Not all applications/forms are necessary for all businesses.